& Art Director
Moscow
📍
I'm Ice.
T-shape Designer
based in Moscow
I develop visual solutions at the intersection of branding, marketing, and design — with a focus on creative concepts that strengthen brands and drive business goals.
Connect on Telegram
Selected
works
{2023}
A visual identity and brand launch deck created to introduce a professional haircare brand to the Russian market.
Brand Identity
and Launch Deck
{2026}
A festive window concept built around the idea of midnight — the moment when one year turns into another.
Holiday Windows
Creative Concept
{2025}
2MOOD Beauty × Xella was a seasonal collaboration between the beauty brand and an aesthetic medicine clinic, built around the idea of writing a letter to your future self and imagining the mood you want to carry into the new year.
Letters to Your
Future Mood
my expertise
About me
I develop visual identities, brand communications, and creative concepts across fashion, beauty, lifestyle, pharma, and media. Combining hands-on design expertise with the strategic thinking of an art director, I help brands communicate clearly, consistently, and effectively.
Transforming business objectives into bold creative concepts and visual solutions that elevate brands, making them distinctive and impactful.
CONCEPTS THAT WORK
Designing cohesive visual systems rather than isolated assets—shaping a clear, consistent brand language across all channels and touchpoints.
SYSTEMIC VISUAL THINKING
Driving projects end-to-end — from initial brief to final production — by merging visionary creative direction with sharp design execution.
FROM IDEA TO REALITY
I connect designers, copywriters, developers, and production teams around one creative vision — keeping communication clear and the final result cohesive.
BRINGING PEOPLE TOGETHER
hello@iceference.com
I'm always excited to collaborate on projects where thoughtful design, strong branding, and creativity can make a real impact. If you're looking for a designer who combines strategic thinking with meticulous execution, I'd love to connect.
Let's build brands people remember!
♡
Let's build brands people remember!
♡
I'm always excited to collaborate on projects where thoughtful design, strong branding, and creativity can make a real impact. If you're looking for a designer who combines strategic thinking with meticulous execution, I'd love to connect.
Get in touch → hello@iceference.com
Let's build brands people remember! ♡
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